Italy’s #craftsmanshipvocation is unique in the world: from great tailors to great leather goods to master goldsmiths, a wide range of amazing creations that now risk to finish because nobody wants to learn!

Italy has a long, glorious and well reputed tradition of #creativity and craftsmanship that distinguishes the Italian in the world: from design to clothing, from shoes to jewelry, from food to wine, when we talk about the excellence in Made in Italy, we talk about life style, the way of doing and being that is typical of Italians.

How is it possible that Italy is living a youth unemployment among the highest rates in Europe, a very high public debt, a deep and radical crisis?

First of all for a lack of cultural response: Italians are often prisoners of a strong cultural immobility, it is hard for the Italians to open completely to change, we are among the most individualists in the world (everyone is jealous of their own small garden!). We do not know how to join strengths and efforts to cooperate. That is why most big Italian brands are no longer Italian: from Valentino to Gucci, from Fendi to Bulgari, from Versace to Bottega Veneta, a sadly long list that almost always went to feed the portfolios of French cousins, who instead built empires in luxury.

We are witnessing a slow and progressive death of craftsmanship.

First of all, we have start with the beginnings, the training: the work-based training programs, and in particular the apprenticeships, can assure skills and support both to youth and to workers in order to successfully manage the challenges of Artificial Intelligence. However, people tend to perceive apprenticeships and vocational training program as B-series pathways compared to the university programs, because of cultural backwardness and prejudice. The paths of #apprenticeship can be really a look at the future in many sectors. Instead, it seems that most people tend to associate success to an “intellectual” job, without manual skills, as if everyone wanted a plug to sit down and connect to the matrix!

For example, Microsoft is committed to empowering young people with the required skills in the future: as a proof of its commitment to vocational training in Europe, MS launched in 2010 a national apprenticeship program in UK aimed to place over 15,000 apprentices in over 8,500 small and medium-sized companies in the country. Microsoft has also committed to increase access to IT and digital education for 5 million young people in 28 EU member states from 2016 to 2018.

The challenge of Artificial Intelligence is its wave to transform the way we live and work.

Can we talk about Artificial Intelligence and start up artisans? Not only is the answer positive, but it is a guideline!

Digital technologies are offering a portfolio of unique solutions: from drones used in agriculture for fertilization or irrigation, to the virtual reality of magic mirror, which allows you to try on a dress without changing.

Learning how to cut and sew a dress, or how to work the leather or embed stones in a jewel are an example of mastery that, combined with the strength of Made in Italy and emerging digital technologies, could give endless opportunities to young people in Italy!

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